An amazing thing that Shadow Machine has at its disposal, is the wide range of talents outside of animation that their employees possess. Such talents include jewelry making, music, ceramics, theater, woodworking, opera, performance art, stand up comedy… and for no logical reason a lot of people can unicycle.

Justin Rasch, for example, has 297K followers, and does BMX tricks and stunt work on the side…and I would really like to challenge him to a fight.

Having a spotlight segment of “What else do you do?” casts a wider net of intrigue, and brings their followers to your page.

For an extra boost we could showcase the special talents of Shadow Machine employees while simultaneously spoofing popular social media trends.