Above is a current popular trend that we could utilize. It’s just a bunch of aliens hiding and telling dad jokes. We could do a similar thing with one alien from each of the Shadow Machine alien shows telling jokes.

Below are three examples of accounts that use trends and social media very well. Apartment D is animation specific. The Milwaukee Public Library is extremely popular and are very good at implementing trends and tailoring them to the library. They are delightful. Duolingo basically handed their account over to their Gen Z employees and they went a bit nuts. It’s very popular, but also unhinged.