A smart and engaging way to bring people to your page is by offering classes. The majority of your followers are most likely animation super fans and/or people who want to break into the industry.

This could be a lucrative avenue to take, as the demand for online courses is high. There are several online courses out there, but very few are actually offered by studios themselves. Shadow Machine offering courses is a great lure to the general public because it inherently creates networking opportunities, and creates a more direct line from learning a skill to breaking into the industry.

Offering pre-recorded courses for purchase would be a good way to pay the Shadow Machine employees who would teach them, while also pocketing a percentage as profit. We could go a step further and offer mentorship programs at a much higher price.

As far as social media content goes, we would be promoting these courses, as well as posting student work from them.

What I’m proposing above is on the simpler side. On the other side of the spectrum, a much more involved, and more lucrative approach would be taking after Aardman. Aardman has been extremely successful with courses and training programs that run for thousands of dollars. I was lucky enough to be chosen for one of their in person training programs years ago…that same course is currently being offered at £15,600.